Artur.art — AI-powered art discovery & customization
AI / E-commerce / Product Design
Designing a more intuitive way to discover, personalize, and connect with art.
Role: Product Designer · Scope: UX/UI, user flows, interaction design · Timeline: 6 weeks · Team: 3 people
Tools: Figma · Prototyping · UX Strategy · Visual Design · Design Systems
The Problem
Inconsistent UI components caused confusion and visual noise
Navigation lacked hierarchy, making content hard to find
Developers spent excessive time restyling components due to missing standards
Solution
I led the UX research and design system overhaul, created prototypes in Figma, and worked with the dev lead to build scalable tokens. The process included:
User Testing – Interviewed ~70 art gallery visitors and walked them through the website to test navigation and identify usability issues.
Design System Overhaul – Rebuilt the UI Kit around two main colors and added components to support dark mode.
Scalable Foundations – Built design tokens to ensure visual consistency, flexibility, and easy scaling across the platform.
45%
Lead Increase
25%
Faster Delivery
3
Awards Won
By nesting the new components into bigger systems, I could build larger components with more complexity without pushing back on time constraints.
After redesigning the design system and tokens, my team began applying it to the website. Here is an example showing improvements in consistency, uniformity, and aesthetics.
Before
After
Full case study